WELCOME!
You already know you're more than you've been allowed to be. This is where you stop allowing it.
Are you ready to start living the life you've always felt you deserved?
The Book
For the woman who's lived a life managing other people's comfort, shrinking who she is and second-guessing herself. This book shows you what you've been dealing with, why it's kept you small and how to move through the world as your real self without apology, without justification and without losing who you are.
BUY THE BOOK HERE
LEARN MORE
Still waiting for men to change?
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...Stop waiting. Start changing the rules. Let me show you how.
Turning the Tables online programme
This isn’t about empowerment. It’s about strategy.
If you’re done playing smaller than you know you are, shrinking to stay safe or staying silent when you have something to say, this is your turning point.
 Learn how to navigate insecure male behaviour, decode the hidden dynamics behind it and reclaim your space, your voice and your power at work, at home and in every room you walk into, without ever losing yourself.
CHECK IT OUTWriting
Essays and ideas on power, leadership and the dynamics shaping how we show up.
Personal Coaching
Unlock your power. Change everything.
This is deep, strategic work for women who are done adapting and ready to show up fully as themselves.
If you’ve spent your life supporting others but still feel unseen, undervalued or stuck, this space is for you.
We’ll unpick the patterns, shift the dynamics and help you move forward with clarity, confidence and self-trust.
Leadership & Organisational Transformation
Brought in when leadership is under pressure and performance is being affected. I work with senior leaders and organisations, often in highly complex, high-governance and high pressure environments, to address the leadership dynamics that sit beneath stalled performance, misalignment and cultural friction.
This is not surface-level development. It is strategic, systemic work that shifts how leaders think, show up and operate both individually and collectively.
The result is clearer leadership, stronger alignment and organisations that perform at the level they are capable of.
Media & Speaking
Conversations, interviews and speaking on the behaviours, power, leadership and dynamics that shape how we show up
Radio Show
Uplifting Conversations — Talia Fox interview
Radio Show
Uplifting Conversations — Minnie Crofts interview
Podcast
Leaders with a Heart — Payman (Part 1)
 Interview
Health Radio — Paul Smith
Testimonials
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NICE TO MEET YOU
I'm James Dakin
I never planned to become the man who helps women deal with insecure men.
Growing up in the 1970s with an alcoholic, abusive father, I absorbed every patriarchal, sexist bias you can imagine and became exactly the kind of man that so many women now come to me about. I was him for much of my adult life, so I understand how these men think, feel and behave because I lived it from the inside.
For over a decade now I’ve been working to undo that conditioning, to heal and to become the more secure, self-aware man I am today and I will be a work in progress I suspect for my entire life. In more recent years, something unexpected happened: women started coming to me for help navigating the very dynamics I was unlearning.
For over 30 years, I’ve coached thousands of women from all over the world, helping them become fuller, more confident and present versions of themselves and to turn the tables on the insecure men who’ve left them second-guessing themselves for far too long. Not through confrontation or drama but through understanding the patterns, responding strategically and changing the dynamic.
What strikes me most about the brilliant women I work with is their courage in trusting someone who used to be the very problem they’re now facing. That trust hasn’t been lost on me, and it never will be
READ JAMES’S STORY
"James developed my understanding of what it means to be leader and how to embody leadership behaviours no matter your seniority.”
- Emily Woodward
"Every coach needs a coach. Me too. James is my best mirror and guide whenever I lose focus on my goals or drift away from my mission. He brings me back to what truly matters"
-Â Sophie Michelin
